If you were going to caption this video, what would you write? Keep your caption in mind as we show you how this video was framed and shared on social media. Then we saw him walk off the stage where he appeared to talk to someone in the crowd. We saw him turn to the back of the stage. We saw him turn toward another group of people. We saw him step away from the podium after finishing his speech. Here's what we saw when we watched the video: We saw President Joe Biden standing at a podium. What do you see? How would you describe this video? Let’s take a look at the following video: Ignore what the caption is claiming for a moment and allow yourself the opportunity to judge the footage for yourself. When assessing the credibility of a viral video caption, it's helpful to watch (and judge) the video on its own merits. People who saw and believed the bird pooping caption might not be able to “unsee” it, even when presented with evidence to the contrary. Furthermore, it’s difficult for most people to shake off a first impression. Videos carrying corrected captions about distillers grain falling on Biden's lapel don’t have anywhere near that reach. The versions of this video claiming that a bird pooped on Biden garnered literally millions of views. Unfortunately, social media is geared to give attention to sensationalized content. While the visuals in both videos are identical, the framing affects how we interpret what we see. If, for example, I share a video with the caption “a bird just pooped on Biden’s shoulder,” you might be more inclined to conclude that the video really does show a bird pooping on Biden’s shoulder.īut what if you first encountered this video with a different caption? What if you saw this video with the caption, “ Piece of distillers grain falls on Biden while speaking at a bioprocessing facility.” What would you see then? Nearly every piece of media we come across on our social media feeds has been framed in a specific way to influence our opinion on what it is that we are seeing.
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